Attending the New York City Toy Fair is a milestone moment for any game company. For over a century, this event has been the premier gathering for the global toy and game industry, where industry giants, retailers, publishers, and media converge to discover the next big thing. It’s where legendary games have been launched, deals have been made, and trends have been set. Simply put—this is where games go to make a name for themselves.

Our First Toy Fair Experience

Going into our first Toy Fair, we had no idea what to expect. Our booth was tucked way in the back of the Launch Lab, a space for up-and-coming games. One of our closest "neighbors"? The empty expanse of the convention center floor! But that didn’t stop us from having an incredible show.

The Best Response Yet

This was the most feedback we've ever received on Wild Guess!, and it was all fantastic. Players immediately understood how to play, got into the fun, and we even sold close to 400 games right at the show. But the biggest win? We locked in deals with six new retailers and garnered interest from publishers, retailers, and distributors who see the potential in what we’ve created.

What’s Next?

We’re beyond excited to see where these new relationships lead, and one thing is certain: We’ll be back next year. And next time? We’re bringing tournament energy to the Toy Fair floor.

Thank you to everyone who stopped by, played a round, and made this an unforgettable experience. Stay tuned—this is just the beginning!

‍